For some, getting in the car from Austin and driving the whole day to see art, means Marfa. But it could also mean Bentonville.
Nestled in the northwest corner of Arkansas, Bentonville is home to the owners of Walmart and their very impressive art collection, Crystal Bridges Museum of American Art. The facility, which opened to the public in 2011, spans five centuries of artwork and 120 acres of landscape.
The Northwest Arkansas Council and allies launched an ad campaign in three cities after a test run in Austin, Texas. The campaign wants to draw people who have technical talent or are starting a business — or both — to Northwest Arkansas. The effort will continue in Austin and expand into Denver, Minneapolis and Seattle.
Northwest Arkansas, a four-city region most notable for Walmart’s headquarters in Bentonville, is taking advantage of soaring cost of living in tech hubs like Austin to advertise its own growing technology economy, writes columnist Conor Sen, of Atlanta-based Peachtree Creek Investments.