OZ Brands invites all Austinites to come experience the high energy, adventurous spirit and entrepreneurial edge of Northwest Arkansas.
Whether you’re an avid hiker, biker, climber or trail enthusiast, museum lover or foodie, there’s something to satisfy you in Northwest Arkansas.
Bentonville, Arkansas may not ring a bell for most people, but this weekend the town hosted a major, new music, art and technology festival: FORMAT. It shouldn’t be a surprise.
More than six million people have visited the Crystal Bridges Museum of American Art since it opened in 2011. Alice Walton’s beautiful oasis has transformed the once-sleepy town of Bentonville, Arkansas, into a thriving artists’ community. Watch her and Crystal Bridges Chairperson Olivia Walton as they share their perspective on art and empowerment in America’s Heartland!
The worlds of music, art, and technology will unite at FORMAT (For Music + Art + Technology), a new festival experience taking place September 23-25, 2022, on the private Sugar Creek Airstrip in Bentonville, in the heart of the vibrant cultural region of Northwest Arkansas known as OZ. Tickets will go on sale Friday, April 22 at www.format-festival.com. Fans who sign up on the Official SMS List now can gain early access to tickets starting at 10am CT.
Bentonville-based Oz Brands, a compilation of outdoor recreation and art initiatives, will give Austin, Texas, residents an opportunity to win one-way flights to Northwest Arkansas, according to a Wednesday (Oct. 20) news release.
Oz Brands, which comprises Oz Art, Oz Trails and Fly Oz, will give away one-way Allegiant Air tickets to Austin residents, “who need a break from the rapid overgrowth of the booming metro,” the release shows.
For some, getting in the car from Austin and driving the whole day to see art, means Marfa. But it could also mean Bentonville.
Nestled in the northwest corner of Arkansas, Bentonville is home to the owners of Walmart and their very impressive art collection, Crystal Bridges Museum of American Art. The facility, which opened to the public in 2011, spans five centuries of artwork and 120 acres of landscape.
The Northwest Arkansas Council and allies launched an ad campaign in three cities after a test run in Austin, Texas. The campaign wants to draw people who have technical talent or are starting a business — or both — to Northwest Arkansas. The effort will continue in Austin and expand into Denver, Minneapolis and Seattle.
Northwest Arkansas, a four-city region most notable for Walmart’s headquarters in Bentonville, is taking advantage of soaring cost of living in tech hubs like Austin to advertise its own growing technology economy, writes columnist Conor Sen, of Atlanta-based Peachtree Creek Investments.