Welcome to
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Welcome to OZ™.

Join us in OZ™, home to unique outdoor, cultural, and art
experiences in Bentonville and Northwest Arkansas.

WELCOME TO

WELCOME TO OZ.

OZ Brands is a community brand group dedicated to promoting unique outdoor, cultural, and art experiences in Bentonville and Northwest Arkansas.

Fly OZ

FLY OZ™ showcases the beauty recreational aviators can experience in the Ozarks through a network of backcountry air strips in Northwest Arkansas. FLY OZ™ acts as a source of information to help pilots plan their trips in and to the region, including finding places to stay, airstrips to land at, activities to take part in, and flight instruction classes to take. Aviators can seek this assistance at no cost as part of the FLY OZ™ mission to help create memorable aviation experiences in Northwest Arkansas.

OZ Trails® is an accessible network of shared-use trails throughout Northwest Arkansas. This network now contains more than 322 miles of natural-surface trails with this number increasing on a weekly basis. This globally recognized brand represents an innovative network for mountain bikers, gravel riders, runners, and outdoor adventurers. Additionally, OZ Trails™ engages in and with the Northwest Arkansas community through involvement in local events and promotes accessibility of local trails for all ages and skill levels.

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OZ Art NWA™ elevates the regional arts scene by amplifying the work of local arts organizations and sharing a growing Collection on view in surprising public places throughout Bentonville and beyond. The Collection includes more than 400 works spanning a variety of media and forms, including murals, outdoor installations, sculptures, paintings, and drawings, that celebrate contemporary voices speaking to issues such as diversity, gender equality, and racial equity.

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There is so much to do in OZ. Subscribe here for updates in Northwest Arkansas.

Crystal Bridges Museum, and a town’s resurgence

Crystal Bridges Museum, and a town’s resurgence

More than six million people have visited the Crystal Bridges Museum of American Art since it opened in 2011. Alice Walton’s beautiful oasis has transformed the once-sleepy town of Bentonville, Arkansas, into a thriving artists’ community. Watch her and Crystal Bridges Chairperson Olivia Walton as they share their perspective on art and empowerment in America’s Heartland!

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FORMAT Festival Will Merge Worlds of Music, Art & Technology in OZ

FORMAT Festival Will Merge Worlds of Music, Art & Technology in OZ

The worlds of music, art, and technology will unite at FORMAT (For Music + Art + Technology), a new festival experience taking place September 23-25, 2022, on the private Sugar Creek Airstrip in Bentonville, in the heart of the vibrant cultural region of Northwest Arkansas known as OZ. Tickets will go on sale Friday, April 22 at www.format-festival.com. Fans who sign up on the Official SMS List now can gain early access to tickets starting at 10am CT.

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OZ Brands luring Austin, Texas, residents to Northwest Arkansas with flight giveaway

OZ Brands luring Austin, Texas, residents to Northwest Arkansas with flight giveaway

Bentonville-based Oz Brands, a compilation of outdoor recreation and art initiatives, will give Austin, Texas, residents an opportunity to win one-way flights to Northwest Arkansas, according to a Wednesday (Oct. 20) news release.

Oz Brands, which comprises Oz Art, Oz Trails and Fly Oz, will give away one-way Allegiant Air tickets to Austin residents, “who need a break from the rapid overgrowth of the booming metro,” the release shows.

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