Welcome to

Welcome to OZ™.
Join us in OZ™, home to unique outdoor, cultural, and art
experiences in Bentonville and Northwest Arkansas.
WELCOME TO

WELCOME TO OZ.
OZ Brands is a community brand group dedicated to promoting unique outdoor, cultural, and art experiences in Bentonville and Northwest Arkansas.
OZ Trails™ is an accessible network of shared-use trails throughout Northwest Arkansas. This network now contains more than 322 miles of natural-surface trails with this number increasing on a weekly basis. This globally recognized brand represents an innovative network for mountain bikers, gravel riders, runners, and outdoor adventurers. Additionally, OZ Trails™ engages in and with the Northwest Arkansas community through involvement in local events and promotes accessibility of local trails for all ages and skill levels.