New Brand Celebrates Fastest-Growing Segment of Cycling

New Brand Celebrates Fastest-Growing Segment of Cycling

Today OZ Brands announced the launch of OZ Gravel, a lifestyle brand dedicated to promoting the rapidly growing gravel cycling scene in Northwest Arkansas. The launch includes a website, OZGravelNWA.com, as well as social communities on Facebook, Instagram, and Strava.

Crystal Bridges Museum, and a town’s resurgence

Crystal Bridges Museum, and a town’s resurgence

More than six million people have visited the Crystal Bridges Museum of American Art since it opened in 2011. Alice Walton’s beautiful oasis has transformed the once-sleepy town of Bentonville, Arkansas, into a thriving artists’ community. Watch her and Crystal Bridges Chairperson Olivia Walton as they share their perspective on art and empowerment in America’s Heartland!

FORMAT Festival Will Merge Worlds of Music, Art & Technology in OZ

FORMAT Festival Will Merge Worlds of Music, Art & Technology in OZ

The worlds of music, art, and technology will unite at FORMAT (For Music + Art + Technology), a new festival experience taking place September 23-25, 2022, on the private Sugar Creek Airstrip in Bentonville, in the heart of the vibrant cultural region of Northwest Arkansas known as OZ. Tickets will go on sale Friday, April 22 at www.format-festival.com. Fans who sign up on the Official SMS List now can gain early access to tickets starting at 10am CT.