Arkansas is picking on Texas again, but not in football this time.
The Northwest Arkansas Council and allies launched an ad campaign Monday in three cities after a test run in Austin, Texas. The campaign wants to draw people who have technical talent or are starting a business — or both — to Northwest Arkansas. The effort will continue in Austin and expand into Denver, Minneapolis and Seattle.
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Today OZ Brands announced the launch of OZ Gravel, a lifestyle brand dedicated to promoting the rapidly growing gravel cycling scene in Northwest Arkansas. The launch includes a website, OZGravelNWA.com, as well as social communities on Facebook, Instagram, and Strava.
OZ Brands invites all Austinites to come experience the high energy, adventurous spirit and entrepreneurial edge of Northwest Arkansas.
Whether you’re an avid hiker, biker, climber or trail enthusiast, museum lover or foodie, there’s something to satisfy you in Northwest Arkansas.