OZ Brands luring Austin, Texas, residents to Northwest Arkansas with flight giveaway

Bentonville-based OZ Brands, a compilation of outdoor recreation and art initiatives, will give Austin, Texas, residents an opportunity to win one-way flights to Northwest Arkansas, according to a Wednesday (Oct. 20) news release.

The campaign, “One Way Out,” is for Austin residents “who feel like they are losing what made them fall in love with the city years ago,” according to the release. “Restaurant reservations are impossible to secure, trails are overpopulated, local attractions are swarming with tourists, housing is getting more expensive and bachelor and bachelorette parties have taken over downtown.”

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Arkansas’s FORMAT Festival Lives Up To Its Promise To Blend Music, Art, and Technology

Arkansas’s FORMAT Festival Lives Up To Its Promise To Blend Music, Art, and Technology

Bentonville, Arkansas may not ring a bell for most people, but this weekend the town hosted a major, new music, art and technology festival: FORMAT. It shouldn’t be a surprise. Bentonville is the home of Walmart and, over the past ten years, the Walton family has done their utmost to invest in the rapidly growing region, from paving mountain biking trails to setting up Crystal Bridges, a world-class art museum. Why not bring a music, arts, and tech festival to town?

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Crystal Bridges Museum, and a town’s resurgence

Crystal Bridges Museum, and a town’s resurgence

More than six million people have visited the Crystal Bridges Museum of American Art since it opened in 2011. Alice Walton’s beautiful oasis has transformed the once-sleepy town of Bentonville, Arkansas, into a thriving artists’ community. Watch her and Crystal Bridges Chairperson Olivia Walton as they share their perspective on art and empowerment in America’s Heartland!

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FORMAT Festival Will Merge Worlds of Music, Art & Technology in OZ

FORMAT Festival Will Merge Worlds of Music, Art & Technology in OZ

The worlds of music, art, and technology will unite at FORMAT (For Music + Art + Technology), a new festival experience taking place September 23-25, 2022, on the private Sugar Creek Airstrip in Bentonville, in the heart of the vibrant cultural region of Northwest Arkansas known as OZ. Tickets will go on sale Friday, April 22 at www.format-festival.com. Fans who sign up on the Official SMS List now can gain early access to tickets starting at 10am CT.

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