OZ Brands luring Austin, Texas, residents to Northwest Arkansas with flight giveaway

Bentonville-based OZ Brands, a compilation of outdoor recreation and art initiatives, will give Austin, Texas, residents an opportunity to win one-way flights to Northwest Arkansas, according to a Wednesday (Oct. 20) news release.

The campaign, “One Way Out,” is for Austin residents “who feel like they are losing what made them fall in love with the city years ago,” according to the release. “Restaurant reservations are impossible to secure, trails are overpopulated, local attractions are swarming with tourists, housing is getting more expensive and bachelor and bachelorette parties have taken over downtown.”

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