Arkansas’s FORMAT Festival Lives Up To Its Promise To Blend Music, Art, and Technology

Arkansas’s FORMAT Festival Lives Up To Its Promise To Blend Music, Art, and Technology

Bentonville, Arkansas may not ring a bell for most people, but this weekend the town hosted a major, new music, art and technology festival: FORMAT. It shouldn’t be a surprise. Bentonville is the home of Walmart and, over the past ten years, the Walton family has done their utmost to invest in the rapidly growing region, from paving mountain biking trails to setting up Crystal Bridges, a world-class art museum. Why not bring a music, arts, and tech festival to town?

Crystal Bridges Museum, and a town’s resurgence

Crystal Bridges Museum, and a town’s resurgence

More than six million people have visited the Crystal Bridges Museum of American Art since it opened in 2011. Alice Walton’s beautiful oasis has transformed the once-sleepy town of Bentonville, Arkansas, into a thriving artists’ community. Watch her and Crystal Bridges Chairperson Olivia Walton as they share their perspective on art and empowerment in America’s Heartland!

A trip to Bentonville, Arkansas

A trip to Bentonville, Arkansas

For some, getting in the car from Austin and driving the whole day to see art, means Marfa. But it could also mean Bentonville.

Nestled in the northwest corner of Arkansas, Bentonville is home to the owners of Walmart and their very impressive art collection, Crystal Bridges Museum of American Art. The facility, which opened to the public in 2011, spans five centuries of artwork and 120 acres of landscape.